AI-Powered Performance and E-commerce Marketing (Meta, Google Shopify)

12-Week Practical Course Breakdown

• Week 1: Marketing & AI Fundamentals
  Introduction to digital and performance marketing, funnels, customer journey, KPIs, ROAS and CAC. Overview of AI in marketing and daily use cases.
  Task: Create a buyer persona and basic marketing funnel for a sample brand using ChatGPT.
• Week 2: Content & Ad Strategy
  Understanding ad psychology, hooks, creatives, formats and content calendars. Planning performance-driven ad strategies using AI tools.
  Task: Build a 15-day content and ad strategy with ad copies and creative ideas using ChatGPT and Canva AI.
• Week 3: Meta Business Setup
  Meta Business Manager, ad account creation, pixel setup, event tracking, custom conversions and audience research.
  Task: Set up Business Manager, pixel and create at least 3 saved audiences.
• Week 4: Facebook & Instagram Ads
  Campaign objectives, ad sets, creatives, placements, copywriting and reels ads for Meta platforms.
  Task: Launch Facebook and Instagram ad campaigns with minimum 3 creatives and 2 audiences.
• Week 5: Optimization & Scaling
  A/B testing creatives and audiences, budget optimization, scaling strategies and ROAS improvement.
  Task: Analyze ad performance, pause low-performing ads and scale winning campaigns.
• Week 6: Google Ads Fundamentals
  Google Ads account setup, keyword research, search intent and ad copywriting for search campaigns.
  Task: Create a Google Ads account and prepare keyword research with ad copies.
• Week 7: Advanced Google Ads
  Search, Display, YouTube and Performance Max campaigns with landing page optimization and tracking.
  Task: Launch a Search or Performance Max campaign and optimize the landing page.
• Week 8: Shopify E-commerce Setup
  Shopify store setup, themes, product pages, collections, checkout optimization and integrations.
  Task: Create a Shopify store with optimized product pages and checkout flow.
• Week 9: E-commerce Performance Marketing
  Funnel building, product launch strategy, ROAS tracking, analytics and reporting.
  Task: Build a complete e-commerce funnel and track performance using analytics.
• Week 10: AI Automation & Reporting
  Using AI for creatives, ad copies, reporting and basic WhatsApp or email automation workflows.
  Task: Automate ad creatives, reports or communication using AI tools.
• Week 11: Live Project
  Working on a live or simulated client project, campaign execution, optimization and reporting.
  Task: Run a live or simulated client campaign and prepare a performance report.
• Week 12: Portfolio & Career Preparation
  Portfolio creation, freelancing setup, interview preparation, client pitching and proposal building.
  Task: Create portfolio, resume, proposal and complete final project presentation.